"Estimating the Potential for Mobility-as-a-Service in the Netherlands using mobile phone data"

Estimating the Potential for Mobility-as-a-Service in the Netherlands using
mobile phone data

Luuk Brederode1*, Rogier Koopal2, Reinder Boomsma3
1*.DAT.Mobility/TU Delft, The Netherlands, lbrederode@tudelft.nl
2. Goudappel Coffeng, The Netherlands, rkoopal@goudappel.nl
3. student at NHL Stenden Hogeschool, The Netherlands, rboomsma@goudappel.nl

Abstract
Mobility as a Service (MaaS) is a new mobility concept, in which travellers can plan, choose, and pay
for their journeys via a single service provider. Current transport models cannot include the effects of
MaaS in their forecasts. To do so, a choice model that describes the decision to purchase a MaaS
subscription should be added and the existing choice models that describe travel frequency, mode of
transport, destination, departure time, and route choices should be adapted. To meet the first
requirement, this paper describes a quick scan tool (“the MaaS potential scan”) that determines the
likelihood for the entire Dutch population that a given MaaS proposition will be purchased. To do so,
the scan compares the MaaS proposition with the current mobility behavior for 128 different person
types. The MaaS proposition is defined by the modeller, whereas current mobility behaviour is
inferred from mobile phone data and accessibility of locations derived from digital networks.

Keywords:
Mobility as a service, population synthesizer, MaaS