Traffic data analysis using mobile phone data

Traffic data analysis using mobile phone data

Stefan de Graaf1*, Klaas Friso2, Henri Palm3, John van der Kooij4
1. DAT.Mobility, the Netherlands, sdgraaf@dat.
2. DAT.Mobility, the Netherlands
3. DAT.Mobility, the Netherlands
4. Mezuro, the Netherlands

Abstract
When you end up in a traffic jam at some insignificant time, you probably sometimes wonder “Where
are all these people actually going?” That’s not just a question that a lot of motorists ask themselves –
it’s probably also the most pressing question for policymakers and mobility researchers. Mobile phone
data now provides the answer.
Over the past year, a method has been developed and validated that generates absolute national road
section volumes directly from mobile phone data. Using that data, traffic counts can be estimated very
accurately, including origins and destinations on motorways, provincial roads, and urban approach
roads. This new data source has been successfully used in a pilot study at the Heinenoord Tunnel by
the Dutch national Government. Policy analyses based on measured journey data are becoming
increasingly applicable, which is useful for national and regional authorities.

Keywords:
Mobile Phone Data, Traffic Information, Transport Modelling