Joost de Bruijn
Programme Director Goudappel Mobility Twin
After twenty-five years at Goudappel, half of which I spent as Director of Dat.mobility, I have become deeply rooted in the mobility domain. Mobility plays a central role in how we shape our country and use space. It is - quite literally - always in motion. The demand for reliable information is therefore considerable. With great enthusiasm and commitment, I help to meet that demand. In doing so, I hope to contribute to a sustainable society in which everyone can move freely.
Working on innovations in this field - such as new data sources, digital twins, and solutions based on data science, modelling and AI - is what motivates me every day. And there is plenty to be done. On the one hand, we face major societal challenges: making mobility more sustainable, ensuring accessibility for all, addressing urbanisation, protecting our natural environment, and introducing new forms of mobility. On the other hand, we face technical challenges such as digitalisation, increasingly data-driven ways of working, and the development of smart models and applications. I am fascinated by the complexity of the whole, precisely because insight and collaboration can lead to meaningful impact.
Since 2025, I have stepped away from management to focus more strongly on innovation, collaboration and new areas of work. In my current role, I contribute to the development of the Goudappel Mobility Twin, coordinate and represent Goudappel within the DMI-ecosystem, and oversee the associated large-scale Growth Fund projects. In addition, I maintain strategic relationships with businesses and research institutions in the fields of data and modelling, and I strengthen connections with relevant networks (such as Connekt), major clients and public authorities. I also act as a bridge to the geo-domain, including in my capacity as Vice-Chair of GeoBusiness Nederland.
